Senior Vice President, Chief Marketing and Communications Officer and Head of Group Function Marketing & Corporate Relations (since June 10, 2019)

Born 1969. BA (Hons) degree in Social Science, University of Lincoln (known at that time as University of Humberside), United Kingdom and a Postgraduate Diploma in Marketing, Chartered Institute of Marketing.

 
Background: Vice President of Marketing, Communications and Government Relations for Ericsson market area Europe and Latin America since July 2017. Prior to joining Ericsson, Stella Medlicott was Chief Marketing Officer at Red Bee Media, which was acquired by Ericsson in May 2014. She has over 25 years of marketing experience in major IT, telecoms and media companies including two years at Technicolor as VP Marketing and ten years at Siemens Communications as Global VP Marketing.

Börje Ekholm is President and CEO of the Ericsson Group.

Börje Ekholm assumed this role on January 16, 2017. He knows the company and the industry well after being a Board member of Ericsson for nearly 10 years (first elected 2006).

Most recently Ekholm was CEO of Patricia Industries, a division within Investor AB (2015-January 15, 2017). Prior to assuming this position in 2015, he was President and CEO of Investor AB between 2005 and 2015. Previous positions also include Head of New Investments and President of Investor Growth Capital Inc. Ekholm has had various positions at Novare Kapital AB and McKinsey & Co Inc.

 
Börje Ekholm holds a Master of Science in Electrical Engineering from KTH Royal Institute of Technology, Stockholm, Sweden, as well as a Master of Business Administration, from INSEAD, France.

 
He is a board member of Telefonaktiebolaget LM Ericsson, Alibaba Group and Trimble Inc. Ekholm is also Member of the Board of Trustees of Choate Rosemary Hall and the Swedish-American Chamber of Commerce New York. Since 2017, Member of the Stering Committee of the World Economic Forum Digital Communication Governors and a member of the Broadband Commission for Sustainable Development. Holds Honorary Doctorate at The Royal Institute of Technology, Sweden.

As Group CTO, Erik Ekudden is responsible for setting the direction of technology leadership for the Ericsson Group. In 2017 he was re-located to Kista, Sweden, after nearly seven-year at Ericsson in Santa Clara, California.

His experience from working with technology leadership globally will influence the strategic decisions and investments in mobility, distributed cloud, artificial intelligence and Internet of Things. This builds on his decades-long career in technology strategies and industry activities.

Ekudden first joined Ericsson in 1993 working on mobile systems research. He has served as research area director and vice president of standardization. During his career, his team created technology and multimedia functionality that are now used in today’s smartphones worldwide. This team also conducted some of the first work on virtual and augmented reality for mobile systems. He has worked to create global mobile systems for 3G, 4G and 5G in close collaboration with customers. 

He holds a Master of Science degree in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden.

Peter Laurin is Senior Vice President and Head of Business Area Managed Services, one of Ericsson’s four business areas, since April 1, 2017. Business Area Managed Services designs, optimizes and manages networks for operators around the world. In addition, the business area manages operators’ IT applications and data centers. Ericsson provides managed services in more than 100 countries supporting approximately 1 billion subscribers.

Before holding his current position, he served as Head of Region Northern Europe & Central Asia – Ericsson’s former home region and one of 10 into which the business was divided at the time.

Laurin has held various leadership positions within Ericsson, including as Head of Ericsson’s Global Customer Unit Vodafone; General Manager of Customer Unit T-Mobile in the US; Vice President of Managed Services in Western Europe for former Business Unit Global Services; General Manager of Multimedia, Systems Integration and Hosting for former Region North America; Head of Managed Services Hosting/Cloud for former Business Unit Global Services; and Director of Outsourcing Engagement for former Business Unit Global Services. He has been based in locations such as Sweden, North America, the UK and Malaysia, and has broad experience from various areas of the company.

Prior to joining Ericsson via the Excellerate Management Trainee Program in 2001, Laurin worked for the management consultancy firm Arthur D. Little and co-founded the mobile marketing start-up Mediatude Ltd. Peter holds a master’s degree from Chalmers University of Technology and an MBA from the School of Economics and Commercial Law, Gothenburg, Sweden, which included an exchange program at Concordia University in Montreal, Canada.

Fredrik Jejdling is Executive Vice President and Head of Business Area Networks at Ericsson since November 7, 2017. He runs the company’s largest business area with full P&L responsibility and brings to this role years of experience with customers in diverse markets. He also oversees the global production and progress of Ericsson’s radio and transport products and services across all mobile technology generations.

Additionally, he supervises 5G commercialization across Ericsson. Apart from running a global unit with 30,000 employees, Jejdling manages Ericsson’s global sourcing with 20,000 suppliers.

Jejdling was previously Head of Business Unit Network Services. From 2013 to 2016 he headed Region sub-Saharan Africa, and from 2011 to 2013 he was Head of Region India. He also held various positions within Business Unit Global Services, including Head of Sales and Finance in 2008.

During his six years in Africa and India, Jejdling saw how technology innovations such as mobile money influenced the lives of many. Under his leadership, Ericsson’s operations in India enjoyed a major turnaround. In Africa, he initiated a competence shift to facilitate digital transformation and serve new business.

Before joining Ericsson in 2006, Jejdling held senior positions at Tele2 Group and Electrolux Group in Asia Pacific.

Jejdling has an M.Sc. in Economics and Business Administration from Stockholm School of Economics and received Lieutenant/Reserve Officer training from the Royal Swedish Naval Academy. He enjoys all types of sports but particularly kite and windsurfing.

Åsa Tamsons is Senior Vice President and Head of Business Area Technologies and New Businesses and member of Ericsson’s Executive Team. With focus on technology and innovation, her team is responsible to drive growth in new areas for Ericsson by identifying, developing and scaling new businesses to support Ericsson’s customers to capture the full potential of 5G, IoT and future technologies. Her team also drives the Ericsson strategy, and Mergers & Acquisitions across Ericsson.

Åsa joined Ericsson from McKinsey & Company in April 2018, where she was a Partner. Her primary focus has been on high tech, software and telecommunication industries where she has lead growth and commercial strategies and also lead the B2B Digital Sales service line in EMEA. She has worked with companies across the world and been based out of Silicon Valley, Stockholm and Sao Paulo.

With a passion for technology and a strong entrepreneurial spirit, she has been a core leader of McKinsey’s Fast Growing Tech practice, supporting the growth of several tech start-ups in the Nordics. She is also a strong advocate for leadership and empowerment of women, initiating and co-founding Women Up leadership program.

Prior to joining McKinsey, Åsa has experience from private equity, marketing and business development at a French strategy consulting firm, H&M and the International Herald Tribune.

She holds a Master of Science in Business Administration from Stockholm School of Economics.

Jan Karlsson is Senior Vice President and Head of Business Area Digital Services (since August 1, 2018). Ericsson Digital Services provides solutions that realize our customers’ digital transformation including software and services in the areas of monetization and management systems (OSS/BSS), telecom core (packet core and communication services), and cloud & NFV (Network Functions Virtualization) infrastructure.

Before taking on his current role, Karlsson was Acting Head of Business Area Digital Services between February 1 - July 31 2018. Previvous he was Head of Solution Area Business Support Solutions at Ericsson. He also led the sales and delivery of multiple Full Stack OSS/BSS projects for Ericsson in Latin America which were among of the first of their kind to go live in the region.

Before joining Ericsson in February 2017, Karlsson was CEO of DigitalRoute, an independent software vendor focusing on data collection and pre-processing across telco and non-telco verticals.

Karlsson holds a bachelor’s degree in Business Administration from ESSEC Business School in France.

The life of a car - a 5G for Business journey



IoT is no longer just a concept — it’s a driving force enabling enhanced automation and processes across industry verticals. Take transport, for example, where use case innovations such as connected ports leveraging IoT can deliver on new shipping efficiency needs. Or look to the automotive industry, where IoT is there to guide the vehicle life cycle from production (complete with factory-standard connectivity enhancements), smart operation in vehicle-to-everything (V2X) cityscape scenarios, and even to its final moments, where fully automated vehicle recycling plants generate a green life cycle ending. 

Today, Ericsson is at the forefront of this IoT journey. Join us to learn more about our range of IoT products and services designed to help industries, service providers, and global vehicle manufacturers meet this new range of demands.

Speaker: Jon Gamble, Business builder

Ericsson Spectrum Sharing

Ericsson Spectrum Sharing is a technology breakthrough that enables operators to build their 5G network differently to any previous G. For the first time, operators can fully leverage existing investments in spectrum and infrastructure. ESS provides a way to build coverage with fewer new sites, in less time. Infrastructure savings can be invested in wider 5G coverage and increased

capacity for new use cases and an enhanced end-user experience.

ESS bypasses the need for new or re-farmed spectrum, which many operators struggle to access. Instead, ESS software simply enables spectrum in existing 4G LTE Frequency Division Duplex bands to be dynamically allocated to 5G NR within milliseconds and according to demand. This allows operators to roll out 5G with minimal impact on existing user experience, while still increasing efficiency, boosting service assurance and greatly enhancing network performance and mobility. 

Speaker: Jon Gamble, Business builder

5G core – high performance user plane

Between 2019 and 2025, mobile traffic is expected to grow annually by 27 percent, while the average revenue per user (ARPU) is expected to be steady. Meanwhile, deployments continue to be moved toward cloud-based core networks to reduce total cost of ownership and to increase service agility.  

Through the cloud native high-performance user plane delivered by dual-mode 5G Cloud Core, the cost-benefits needed for capital and operational expenses can be a reality. Additionally, it is well-suited for both single and multi-server distributed and cloud deployments due to its flexible, containerized software architecture, making it the ideal choice.  
Learn more about what Ericsson is doing to deliver end-to-end 5G core systems with cloud native user plane implementation addressing the total cost of ownership challenges.

Speaker: Jerry O'Leary, Head of User Plane

Energy Infrastructure Operations with the Ericsson Operations Engine

How do CSP's scale their operations teams to cope with the more complex demands of new services such as 5G, Network Slicing & IoT? How do CSP's manage the escalating costs of energy consumption and the associated costs of maintaining power supplies to sites? How do CSP's optimize operational complexities and transform from reactive/incident driven towards predictive data-driven IT operations? How do CSP's deal with capacity issues that will degrade performance and user experience as traffic grows?

The Ericsson Operations Engine reduces costs across the organization, from network design and daily operations to the development of infrastructure and applications. By employing a range of advanced capabilities, it drives efficiency at nearly every level, reducing lead times and modernizing business processes.

The Ericsson Operations Engine reduces not only OPEX, but also targets CAPEX, enabling service providers to make targeted investments with surgical precision to maximize impact.

Speaker: Gökce Alacadagli, Service Portfolio Director

Climate action

Ericsson drives partnerships with our customers and key industries to provide effective tools and solutions for tackling climate change.  

Through enhanced connectivity, we support transformation of industries like transport and manufacturing to increase their efficiency, drive down electricity cost and reduce emissions, so that our customers and partners can accelerate the reduction of global emissions while optimizing their businesses.

For network modernization, Ericsson supports service providers to "break the energy curve" by developing innovative solutions that meet the future network demands, while simultaneously reducing the energy consumption of the network

Join us to find out more about the impact of technology solutions and modernization of networks can achieve a transformation in the society, creating a more sustainable, connected world.

Speaker: Mats Pellbäck Scharp, Head of Sustainability

Eva Hedfors is Vice President and Head of Marketing and Communications, for Ericsson’s second largest Business Area (BA) - BA Digital Services, which includes a wide portfolio supporting service providers through their digitalization journey.

Eva took up the Stockholm-based role in July 2016. She oversees Ericsson’s external and internal marketing and communications activities in some of the most dynamic and innovative areas of the company’s portfolio, addressing major developments ahead in 5G Core, Distributed Cloud, Analytics and Digital Engagements. Leading digital marketing operations, Eva aims to highlight the transformative potential of Ericsson Digital Services that enables the operators capture the full potential of connectivity.

Prior to her current role, Eva was Head of Practice Core and Cloud in Ericsson Region North East Asia (RNEA) from 2012 until July 2016. Based in Tokyo, her customer- Engagement Responsibilities focused on Cloud Transformation, Communication Services evolution and Machine-to-Machine/Internet of Things challenges that Ericsson customers in mainland China, Japan, Korea, Taiwan and Hong Kong faced. 

In RNEA, Eva was also a Networked Society evangelist, addressing numerous events, including Softbank World in Tokyo and the GSMA IoT Summit in Shanghai.

From 2010 until 2012 Eva headed Ericsson ConsumerLab Stockholm - part of the company’s consumer insights department, following it up with an 18 month’s stint as a Sales Director in Business Unit Multimedia.

Her telecommunications career began almost 20 years ago with the Ericsson/HP joint venture - Ericsson Hewlett Packard Telecom (EHPT). She has held senior Ericsson Group positions in Strategy and Sales & Marketing across business segments for Value Added Services, Multimedia, TV & Media, and OSS/BSS.

A native of Stockholm, Eva studied Business Administration at Gothenburg University’s School of Economics and Commercial Law.

Cecilia Atterwall is Head of Marketing & Communications for Networks at Ericsson since July 2016, leading a team that spearheads the Ericsson narrative on the future of networks.

Prior to her current role she led Ericsson ConsumerLab, a global research arm that has been providing unique insights on market and consumer trends over the past 20 years. Atterwall is a highly regarded speaker on the topics of innovation, 5G, network evolution, IoT, consumer trends, and customer experience. She holds an M.Sc. in Industrial Engineering and Management from Chalmers University of Technology in Gothenburg, Sweden. 

A Polish-American broadcaster, journalist andsocial psychologist, now

resident in the US. She specialises in technology and interactivity,
presenting The Guardian podcast Tech Weekly and contributing to
guardian.co.uk.

Aleks presented The Virtual Revolution on BBC2, as well
as the BBC Radio 4 series Digital Human.

She has a PhD in the social psychology of relationships in online
communities, which would certainly offer an interesting slant in current times.

Aleks has contributed stories to The Guardian's Online print section,
and was one of the core contributor's to the Guardian's original
Gamesblog.