Börje Ekholm is President and CEO of the Ericsson Group.

Börje Ekholm assumed this role on January 16, 2017. He knows the company and the industry well after being a Board member of Ericsson for nearly 10 years (first elected 2006).

Most recently Ekholm was CEO of Patricia Industries, a division within Investor AB (2015-January 15, 2017). Prior to assuming this position in 2015, he was President and CEO of Investor AB between 2005 and 2015. Previous positions also include Head of New Investments and President of Investor Growth Capital Inc. Ekholm has had various positions at Novare Kapital AB and McKinsey & Co Inc.

Börje Ekholm holds a Master of Science in Electrical Engineering from KTH Royal Institute of Technology, Stockholm, Sweden, as well as a Master of Business Administration, from INSEAD, France.

He is a board member of Telefonaktiebolaget LM Ericsson, Alibaba Group and Trimble Inc. Ekholm is also Member of the Board of Trustees of Choate Rosemary Hall and the Swedish-American Chamber of Commerce New York. Since 2017, Member of the Stering Committee of the World Economic Forum Digital Communication Governors. Holds Honorary Doctorate at The Royal Institute of Technology, Sweden.

Senior Vice President, Chief Marketing and Communications Officer and Head of Group Function Marketing & Corporate Relations (since June 10, 2019)

Born 1969. BA (Hons) degree in Social Science, University of Lincoln (known at that time as University of Humberside), United Kingdom and a Postgraduate Diploma in Marketing, Chartered Institute of Marketing.

 
Background: Vice President of Marketing, Communications and Government Relations for Ericsson market area Europe and Latin America since July 2017. Prior to joining Ericsson, Stella Medlicott was Chief Marketing Officer at Red Bee Media, which was acquired by Ericsson in May 2014. She has over 25 years of marketing experience in major IT, telecoms and media companies including two years at Technicolor as VP Marketing and ten years at Siemens Communications as Global VP Marketing.

Senior Vice President, Chief Technology Officer and Head of Group Function Technology

As Group CTO, Erik Ekudden is responsible for setting the direction of technology leadership for the Ericsson Group. In 2017 he was re-located to Kista, Sweden, after nearly seven-year at Ericsson in Santa Clara, California.

His experience from working with technology leadership globally will influence the strategic decisions and investments in mobility, distributed cloud, artificial intelligence and Internet of Things. This builds on his decades-long career in technology strategies and industry activities.

Ekudden first joined Ericsson in 1993 working on mobile systems research. He has served as research area director and vice president of standardization. During his career, his team created technology and multimedia functionality that are now used in today’s smartphones worldwide. This team also conducted some of the first work on virtual and augmented reality for mobile systems. He has worked to create global mobile systems for 3G, 4G and 5G in close collaboration with customers. 

He holds a Master of Science degree in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden. Ekudden is since 2020, member of the Broadband Commission for Sustainable Development.

Executive Vice President and Head of Business Area Networks

Fredrik Jejdling is Executive Vice President and Head of Business Area Networks at Ericsson since November 7, 2017. He runs the company’s largest business area with full P&L responsibility and brings to this role years of experience with customers in diverse markets. He also oversees the global production and progress of Ericsson’s radio and transport products and services across all mobile technology generations.

Additionally, he supervises 5G commercialization across Ericsson. Apart from running a global unit with 30,000 employees, Jejdling manages Ericsson’s global sourcing with 20,000 suppliers.

Jejdling was previously Head of Business Unit Network Services. From 2013 to 2016 he headed Region sub-Saharan Africa, and from 2011 to 2013 he was Head of Region India. He also held various positions within Business Unit Global Services, including Head of Sales and Finance in 2008.

During his six years in Africa and India, Jejdling saw how technology innovations such as mobile money influenced the lives of many. Under his leadership, Ericsson’s operations in India enjoyed a major turnaround. In Africa, he initiated a competence shift to facilitate digital transformation and serve new business.

Before joining Ericsson in 2006, Jejdling held senior positions at Tele2 Group and Electrolux Group in Asia Pacific.

Jejdling has an M.Sc. in Economics and Business Administration from Stockholm School of Economics and received Lieutenant/Reserve Officer training from the Royal Swedish Naval Academy. He enjoys all types of sports but particularly kite and windsurfing.

Senior Vice President and Head of Business Area Managed Services

Peter Laurin is Senior Vice President and Head of Business Area Managed Services, one of Ericsson’s four business areas, since April 1, 2017. Business Area Managed Services designs, optimizes and manages networks for operators around the world. In addition, the business area manages operators’ IT applications and data centers. Ericsson provides managed services in more than 100 countries supporting approximately 1 billion subscribers.

Before holding his current position, he served as Head of Region Northern Europe & Central Asia – Ericsson’s former home region and one of 10 into which the business was divided at the time.

Laurin has held various leadership positions within Ericsson, including as Head of Ericsson’s Global Customer Unit Vodafone; General Manager of Customer Unit T-Mobile in the US; Vice President of Managed Services in Western Europe for former Business Unit Global Services; General Manager of Multimedia, Systems Integration and Hosting for former Region North America; Head of Managed Services Hosting/Cloud for former Business Unit Global Services; and Director of Outsourcing Engagement for former Business Unit Global Services. He has been based in locations such as Sweden, North America, the UK and Malaysia, and has broad experience from various areas of the company.

Prior to joining Ericsson via the Excellerate Management Trainee Program in 2001, Laurin worked for the management consultancy firm Arthur D. Little and co-founded the mobile marketing start-up Mediatude Ltd. Peter holds a master’s degree from Chalmers University of Technology and an MBA from the School of Economics and Commercial Law, Gothenburg, Sweden, which included an exchange program at Concordia University in Montreal, Canada.

Senior Vice President, Head of Business Area Digital Services

Jan Karlsson is Senior Vice President and Head of Business Area Digital Services (since August 1, 2018). Ericsson Digital Services provides solutions that realize our customers’ digital transformation including software and services in the areas of monetization and management systems (OSS/BSS), telecom core (packet core and communication services), and cloud & NFV (Network Functions Virtualization) infrastructure.

Before taking on his current role, Karlsson was Acting Head of Business Area Digital Services between February 1 - July 31 2018. Previous he was Head of Solution Area Business Support Solutions at Ericsson. He also led the sales and delivery of multiple Full Stack OSS/BSS projects for Ericsson in Latin America which were among of the first of their kind to go live in the region.

Before joining Ericsson in February 2017, Karlsson was CEO of DigitalRoute, an independent software vendor focusing on data collection and pre-processing across telco and non-telco verticals.

Karlsson holds a bachelor’s degree in Business Administration from ESSEC Business School in France.

Senior Vice President and Head of Business Area Technologies & New Businesses

Åsa Tamsons is Senior Vice President and Head of Business Area Technologies and New Businesses and member of Ericsson’s Executive Team. With focus on technology and innovation, Tamsons team is responsible to drive growth in new areas for Ericsson. They do this by identifying, developing and scaling new businesses that support Ericsson’s customers to capture the full potential of 5G, IoT and future technologies.

Tamsons team drives the Ericsson IPR and licensing, Cradlepoint – the US-based market leader in Wireless WAN Edge 4G and 5G solutions for the enterprise market, Ericsson´s global IoT platform business, Global Dedicated Networks business and Small- Medium Business Solutions (SMB Solutions), and a number of other emerging businesses in incubation stage through the innovation hub Ericsson ONE.

Previous experience as partner at McKinsey & Company, where Tamsons has been serving tech, telecom and industrial companies around the world. Her expertise was focused on growth strategy and B2B sales and marketing.

Åsa Tamsons holds a Master of Science in Business Administration from Stockholm School of Economics.

Business Consultant, Group Function Marketing & Communication, Ericsson

Jon has worked at Ericsson since 1991. In 1998 Jon started working full time with presentations and demonstrations. Jon is highly skilled in presenting 2G, 3G, 4G and 5G and explaining all of Ericsson's services and solutions.

Jon is also a skilled musician playing the piano and has made several albums and toured all around the world.

LinkedIn: https://www.linkedin.com/in/jon-gamble-461a4326/ 

Twitter: https://twitter.com/eragame

WEB: www.ericsson.com 

A Polish-American broadcaster, journalist and social psychologist, now resident in the UK. She specialises in technology and interactivity, presenting The Guardian podcast Tech Weekly and contributing to guardian.co.uk.   Aleks presented The Virtual Revolution on BBC2, as well as the BBC Radio 4 series Digital Human. 

She has a PhD in the social psychology of relationships in online communities, which would certainly offer an interesting slant in current times. Aleks has contributed stories to The Guardian's Online print section, and was one of the core contributor's to the Guardian's original Gamesblog

Lisa Elénius Taylor  has extensive experience from working with early solution development and strategic marketing in the telecom industry on a global level for over 15 years – touching everything from mobile tv, music, mobile money to field of IoT and how wireless connectivity accelerates enterprises digital transformation. She joined Ericsson in 2013 and is currently Head of Unifying Value Propositions. As a seasoned B2B marketeer, she is passionate about making it easier for the world to comprehend and cherish the true value of connectivity and the way it is constantly changing the lives of people and transforms businesses.

Lisa Elénius Taylor holds a Master of Science degree in Industrial Engineering and Management, focusing on Industrial Marketing from Linköping Institute of Technology, Sweden.

Dr. Chee Ching joined FarEasTone in Sep. 2018 as the Chief Transformation Officer and was appointed as the President since Jan. 2019. Her current priority is on the strategy implementation of “Fit, Transform and Grow”, building 5G, Big Data, AI & IoT capabilities, and accelerating FET’s transformation into digital services & advanced ICT Enterprise Solutions provider, beyond traditional telecom services.

Chee brought to FarEasTone more than 23 years of rich experience in network operations and IT management in AT&T. Her professional background spans from Network Operations Planning, Systems Engineering, and Process Engineering to Delivering E2E System Solutions for AT&T’s products and services. Chee was awarded Outstanding 50 Asian Americans in Business in 2018 for her distinguished performance.

Sara Thorson is head of concept development at Ericsson Consumer & Industry Lab, which delivers world-class research and insights for innovation and sustainable business development. We explore the future of connectivity for consumers, industries and sustainable society by using scientific methods to provide unique insights on markets and consumer trends.

Sara’s work focuses on emerging use cases in extended reality (XR) and 6G, with a special interest in sustainability. Starting her career in year 2000 at Vodafone and later Telenor she has also worked as a consultant in insight driven innovation and concept development in Scandinavia and China before joining Ericsson in 2019.

Sara has a Master of Science in International Marketing from the School of Economics at University of Gothenburg, Sweden.

- Senior Researcher, Ericsson Consumer and Industry Lab,

   Ericsson Research GFTL Ericsson

- Driver Ericsson Startup 5G program within Ericsson Research

- Next Generation Advisory Board 2020-2021
 

- Degree in Statistics and Marketing, MSc in Statistics Stockholm University

- Prior to working in Ericsson worked with branding and communication           strategies

Vice President, Head of Live Marketing  
Ericsson Group Function Marketing & Corporate Relations  
 

Matthew Smith is Vice President and Head of Live Marketing for Ericsson globally, located in Stockholm. 

He - like Ericsson itself - is incredibly passionate about the role that Telecoms and digitalization can play in transforming our lives and society, and the new business opportunities that technological innovation can open. 

Graduating from Loughborough University in 2000, he has worked at Marconi and then Ericsson in Product Management, Marketing and Pre-sales leadership roles across the world including 4 years in Silicon Valley, and as Head of Fixed Broadband Convergence Technical Sales (IP, Transport, Core) for Asia Pacific. He has post-graduate studies from Harvard, Kellogg and with the Chartered Institute of Marketing. 

Matthew started out in Optical Networking, and then moved up the stack through Layer 2 Backhaul all the way to IP & Packet Core. With a long speaking history at global events (e.g. when he was driving the market adoption of Metro Ethernet/MPLS, SDN&NFV) his current focus is on transformation to 5G/IoT.  

The very latest telecom innovations, collaborations and ideas come to life at Ericsson events and experience centers, where Matthew spends most of his time meeting customers and influencers: https://www.ericsson.com/en/about-us/ericsson-studio  

Date: June 1, 2021
Time: 10:15 CEST & 18:15 CEST
Duration: 1 hour

Speakers: 

David Hammarwall, Head of Product Line Radio, Ericsson 

Sibel Tombaz, Head of 5G RAN High Midband & MMIMO, Ericsson

Joachim Bildt, Head of Product Marketing, Ericsson

Description:

Service providers are seeking to maximize the value of their 5G mid-band spectrum.  Join us to explore how Ericsson’s new ultra-lightweight mid-band Massive MIMO portfolio enables faster and easier rollouts. With 5G carrier aggregation, Advanced RAN Coordination and Uplink Booster capabilities, we deliver industry-leading network performance. These enhanced capabilities provide service providers greater flexibility and efficiency in the delivery of 5G services while boosting 5G performance.

Date: June 1, 2021
Time: 11:15 CEST & 19:15 CEST
Duration: 1 hour

Speakers: 

Nazia Taylor, moderator, Ericsson

Ebru Kirac, Head of NTW Deployment Offering, Ericsson

Neil Garnett, Strategic Product Management, Ericsson 

Patrick Björkander, Strategic Product Manager, Ericsson 

Description:

The need for direct relationship management is increasing the challenges placed upon the traditional roll-out of networks that should evolve into an Intelligent Deployment model which utilizes a combination of data and automation. From site digital twins, to automated acceptance, in this session we will explain how AI and machine learning combined with the knowledge of our services experts will ensure the fast, efficient and accurate evolution and rollout of mobile networks.

Date: June 2, 2021
Time: 9:00 CEST & 19:00 CEST
Duration: 1 hour

Speakers: 

Mats Johansson J,  Senior solution marketing manager, Ericsson

Changsoon Choi, Vice President, 5G E2E infrastructure at Deutsche Telekom

Description:

We have made a unique business potential study from March 2021, with focus on Network slicing, and we will reveal the insights.

We will outline the top-10 industry segments and related use cases describing the business models,
CSP role in the value chain, value in BUSD and how CSPs can package and sell network slices. 

We will give an overview of E2E network capabilities needed for slicing in the RAN, Transport, Core, Orchestration and BSS, as well as the steps of the deployment journey.

Date: June 2, 2021
Time: 10:00 CEST & 17:00 CEST
Duration: 1 hour

Speakers - Morning session:

Carlos Bravo, Director Cloud Strategy Execution, Ericsson

Jochen Bockfeld, Director Common Services, Telefónica Germany

Speakers - Afternoon session:

Carlos Bravo, Director Cloud Strategy Execution, Ericsson

Volkmar Hammer, Head of Network Standards, Vodafone

Description:

Today’s service providers are in a great position to address revenue opportunities in the emerging edge ecosystems where connectivity, compute and execution will form a single unified, integrated execution environment for distributed applications.  

To capture these revenue opportunities, service providers should identify which role they want to adopt in this emerging market firstly. Secondly, they should begin to make in-roads and establish a strong foothold in the cloud ecosystem by developing advanced relationships with cloud providers and specialized industry players. 

For service providers, the route into this market will be made of three phases: creating a value proposition in the edge ecosystem, developing the network as a platform for enterprise services, and preparing for the evolution towards the deep network edge.  

1st phase: Today service providers can capture the first wave of edge computing use cases by focusing on dedicated deployments on-premises where connectivity performance requirements are stringent, and by exploring on-network application deployments at the point of presence of today’s Packet Core sites. Here, integrating service orchestration with 5G Core, irrespective of who owns the infrastructure, will be the key to success.  

2nd phase: The availability of large-scale computation at the edge of the network will significantly simplify how enterprises deploy and consume IT. The vision for service providers should be to provide full end-to-end orchestration, with defined service level agreements, in a self-service and automated way.  

In this session we focus on the 1st and 2nd phases with concrete examples from our service provider engagements in terms of plans and execution. 

Date: June 2, 2021
Time: 9:00 CEST & 19:00 CEST
Duration: 1 hour

Speakers: 

Jessey Huang, Head of Indoor Radio, Ericsson

Roger Galuban, Strategic Product Manager, Ericsson 

Joachim Bildt, Head of Product Marketing, Ericsson

Description:

According to Ericsson Consumer Lab, we spend almost 90% of our time indoors.  This creates strong demand for better, faster, and more robust 5G networks inside.  Learn how Ericsson is advancing the Radio Dot System to deliver 5G across the globe and learn more about new business opportunities 5G can accelerate indoors.

Date: June 2, 2021
Time: 11:00 CEST & 18:00 CEST
Duration: 1 hour

Speakers:

David Aders, Group owner, Mobile Development & Product Engineering ,Telstra

Krister Boman, Strategic Product Manager 5G Core systems, Ericsson

Torsten Dinsing, Senior Expert – Service Architecture CI/CD and DevOps, Ericsson

Peter Chlebowicz, Lead CI/CD and Automation Architect for SEA ,Oceania and Asia, Ericsson

Description:

The new 5G Core architecture redefines how core networks are built and operated. The changes are immediate as CSPs introduces this new architecture, and they will spread from the core further across the whole mobile network. Are you ready for that?

In this session, we examine what it takes to build, automate and operate the cloud-native 5G Core network – and share some insights from early deployment experiences.

How to best plan and phase the introduction of cloud-native technology into existing 4G/5G networks?

How to best evolve to a model where cloud-native based software is continuously deployed in the network?

What are the key learnings on the journey to automate networks and how will automation further accelerate with cloud-native 5G Core deployments?

Join this session to find the answer to these questions and additional insights that will help you get better prepared to deploy your 5G core network.

Date: June 2, 2021
Time: 10:00 CEST & 17:00 CEST
Duration: 1 hour

Speakers: 

Camilla Overödder, Head of Sales, Managed Services, Ericsson

Sam Keys-Toyer, Head of Business and Portfolio Development, Managed Services, Ericsson

Description:

Networks are becoming increasingly complex to manage making conventional operations unsustainable. The vast amounts of devices and data, the speed at which those valuable assets are being generated, and the increasing need to transitioning from reactive to proactive and predictive operations require from Communications Service Providers (CSPs) a much more data-driven approach for business value generation.

The Data-driven Reality is here and now and will become imperative for managing the networks of the future.

Join us on our Data-driven transformation journey. A journey that began over three years ago when we took a blank sheet of paper and started to redesign our operations model. The culmination of that was the launch of the Ericsson Operations Engine (EOE) in 2019.  A completely new approach for CSPs to address the new demands of operating the networks of today and into the future (5G and IoT) with AI/ML, automation, data analytics and a wealth of processes, tools and human expertise in the telco domain.

Since then, our EOE transformation journey has started to pay-off and it is already proving value to our customers. In this session we will go deeper into some of these tangible benefits.

Date: June 2, 2021
Time: 11:00 CEST & 18:00 CEST
Duration: 1 hour

Speakers: 

Jonas Åkeson, Head of AI & Automation, Managed Services, Ericsson

Ian Burdick, Technology Architect, Managed Services, Ericsson

Description:

While 5G provides CSPs with great opportunities to grow revenue, operating a 5G network presents a significant challenge due of its scale and complexity. In fact, overcoming this challenge may be the difference between reaping the promise of 5G and falling short.  

Monetizing 5G means delivering on customer expectations, and customer expectations will be both high and diverse in the 5G era. From low latency robotics control in manufacturing, to image recognition using edge compute in healthcare, consumers and enterprise customers across industry verticals will expect 5G services to deliver services and applications that are better tailored to customers’ needs, while assuring the performance that is critical to their businesses. 

Intent-based AI and automation will be essential in operating the network of the future. In this session we will explore some of the main challenges for 5G network operations and how we can address them with Intent-based, AI-driven network operations.
 

Date: June 1, 2021
Time: 10:15 CEST & 18:15 CEST
Duration: 1 hour

Speakers:  

Amanda Thalin, Product Marketing Manager IoT Platform, Ericsson

Kyle Okamoto, Vice President & Head of IoT, Ericsson

Shahin Ghazinouri, Vice President, Hardware Engineering, Voi Technology AB

Meghan Davis, Head of Marketing, Arkessa 

Juha Mirsch, Global Cellular Connectivity Lead, ABB Motion, 

Charlotte Lundén, Head of Portfolio Marketing IoT, Ericsson 

Description:

Ericsson estimates that the number of cellular IoT connections will grow nearly 3.5 times from 1.7 billion in 2020 to 5.9 billion in 2026. Join us in this breakout session to understand how Arkessa and Ericsson IoT Accelerator are enabling electric scooter company Voi to grow their business, how ABB Motion are unleashing the power of data through cellular connectivity, and a behind the scenes look at the Ericsson IoT Accelerator.

Date: June 1, 2021
Time: 11:15 CEST & 19:15 CEST
Duration: 1 hour

Speakers:  

Thomas Noren, Head of Dedicated Networks, Ericsson,

Hanna Maurer Sibley, Head of Product and Solution Management, Ericsson Magnus Kristersson, Strategic Product Manager DN, Ericsson

Christoph Bach, CTO Service Providers, Ericsson

Olof Brulin, Senior Account Manager, Ericsson

Peter Burman, Program Manager for Mine Automation, Boliden

Niels Koenig, Head of the Production Metrology department & Coordinator of the 5G-Industry Campus Europe, Fraunhofer IPT

Description:

The session introduce a new private cellular network product and is part of the Ericsson Dedicated Networks portfolio.

McKinsey identify private networks in mobility, healthcare, manufacturing, and retail will increase global GDP by US$ 1.2 to US$ 2 trillion by 2030.

Ericsson Dedicated Networks offer 5G-ready private network to enable this growing opportunity. Join us in this breakout session as we are announcing our new product which has been built to address the evolving needs of our customers.

Date: June 2, 2021
Time: 11:00 CEST & 18:00 CEST
Duration: 1 hour

Speakers:  

Mark Newman, Chief Analyst TM Forum

Miriam Deasy, BSS Senior Solutions Marketing Manager, Ericsson

Description:

What are the urgencies and challenges for CSPs looking to monetize 5G enterprise services both individually and in concert with multi-party ecosystems?   Mark Newman, Chief Analyst TM Forum and Miriam Deasy, BSS Senior Solutions Marketing Manager, will examine: 

The role of the CSP in the 5G ecosystem and as a platform provider 

Where the enterprise opportunity sits and how to deliver enterprise revenue growth

 
The critical building blocks to profitable service monetization 

Date: June 1, 2021
Time: 11:15 CEST & 19:15 CEST
Duration: 1 hour

Speakers:  

Elisabeth Mueller, Expert & Head of Technology Leadership, Ericsson

Israel Mor, Marketing Specialist, Ericsson

Rayane Chahine, Consulting Manager, Ericsson

Description:

5G is an ecosystem play, it gives service providers a new opportunity to increase revenues outside their traditional domain of connectivity and mobility. This is often touted as a chance to move up the value chain. As the CSP role evolves, BSS needs to be flexible enough to support new and different business models to properly monetize new 5G & IoT use cases. This work explores use cases that are synchronized with wider Ericsson use case work and focuses on what is required to capture the revenue opportunity in a BSS solution.

Ericsson will examine four 5G consumer use cases, their associated business models and the impact of these scenarios on BSS.

AR/VR Fun: Immersive gaming

Fixed Wireless Access (FWA) for private homes

3D video experience: Video-on-Demand (VoD)

5G stadiums immersive experiences

What do these use cases mean for BSS capabilities, including charging, billing and catalog management? 

Date: June 1, 2021
Time: 10:15 CEST & 18:15 CEST
Duration: 1 hour

Speakers: 

Anders Erlandsson, Head of IndustryLab,​ GFTL ER RA Consumer & IndustryLab​, Ericsson

Sepideh Matinfar, Experienced Researcher,​ GFTL ER ​RA Consumer & IndustryLab​, Ericsson​

Description:

The COVID-19 pandemic disrupted the world with almost 3 million lives lost. Millions of people were subjected to short term lay-offs or lost their jobs completely, and others rapidly adjusted to working from home as offices closed. This pandemic can also, in all its tragedy, be seen as a digital tipping point for consumers, enterprises and society. It is therefore important to assess what the lasting effects on work life, internationalization, digital transformation and sustainability will be.

Based on IndustryLab interviews with over 5000 white-collar employees and ICT decision makers from 11 markets, representing the views of about 175 million employees globally, some key take-aways can already be gleaned:

5G, XR, cloud and AI will be key enablers for enterprises in their ongoing dematerialization journeys (being able to create more with less resources) In fact, 2/3 of decision makers agree 5G will be an important innovation platform!

Work outside the office is here to stay, with close to 60% of white-collar work expected to happen outside the workplace by 2030, further driving the need to high-speed, low latency connectivity everywhere, including in people’s homes.

Enterprises will also continue to grow internationally, powered by 5G, cloud and AI – Among enterprises with no, or very limited international customer exposure today, as many as 6 in 10 expect an increase in their international customer activities by 2030

ICT outsourcing and servification will continue. Almost 9 in 10 decision-makers expect their enterprises to do so in the future.

Date: June 2, 2021
Time: 10:00 CEST & 17:00 CEST
Duration: 1 hour

Speakers: 

Mats Pellbäck Scharp, Head of Sustainability, Ericsson

Ove Persson, Program Director at Ericsson Group Sustainability, Ericsson

Donald Staudte, Strategic Product Manager, Ericsson 

Gökce Alacadagli, Service Portfolio Director, Ericsson

Description:

Based on Ericsson research we know that the total energy bill for mobile networks globally is around 25 billion USD. Mobile data is expected to grow 4 times until 2025.  

Ericsson has been recognized as a vital competent player in supporting operators in reaching carbon neutrality, a true partner in climate action. Thus to help our customers manage the deployment of 5G and to cope with this exponential growth we have developed a model called ‘Breaking the energy curve’.

  
In this session we will present a broad range of solutions from our portfolio – developed for and with our customers. All of these can already be implemented to either prepare for or support 5G deployment. 

Date: June 2, 2021
Time: 9:00 CEST
Duration: 1 hour

Speakers: 

Matthew Smith: VP & Head of Live Marketing, Ericsson Group,

Michael White, CEO of Lively Worldwide

Description:

Our world advanced a decade in just eight weeks when Covid-19 struck.

Virtual events are up 1000% (Forbes 2021). The pace of change is breath-taking.

But rapid change is nothing new to the Telecom Industry, is it?!

Join Matthew Smith: VP & Head of Live Marketing, Ericsson Group, and Michael White, CEO of Lively Worldwide to explore their learnings from this pivotal year - and gain valuable insights into how we will all go to market tomorrow. Joining the conversation will be Ericsson’s Live Marketing Director, Julia Casagrande, and Mark Mitchell, CIO of Lively Worldwide.

Date: June 2, 2021
Time: 10:00 CEST & 17:00 CEST
Duration: 1 hour

Speakers: 

Donna Johnson, VP, Product & Solutions Marketing, Cradlepoint

James Weaver, Director, Product Marketing, Cradlepoint

Description:

There’s no question that businesses will drive 5G adoption, and they take advantage of the game-changing capabilities of 5G to drive digital transformation. But how can they best take advantage of 5G? What are the critical capabilities that allow them to move their network to 5G and connect from anywhere while retaining the reliability, manageability and visibility they depend upon? This session will cover the essentials that enterprises will need to unlock the power of 5G at the edge, and how network operators can help make them available

Date: June 2, 2021
Time: 9:00 CEST & 19:00 CEST
Duration: 1 hour

Speakers: 

Yalu Fan, Researcher- ConsumerLab, Co-author of “Five ways to a better 5G” study, Ericsson

Description:

Over the past year, analysis of the 5G network experience has mostly focused on 5G speeds and availability, based on independent network measurements. But it is equally important to understand how 5G early adopters perceive the 5G network experience.

This session will focus on ConsumerLab latest research covering opinions of 1.3 bn consumers and 220 million 5G users, the biggest 5G early adopter study in the world.

The session will cover key trends that are influencing the adoption, usage and perception of consumers towards 5G. And suggests five ways in which service providers can meet consumer expectations now and in the future. Key insights covered include

Marketing 5G and the knowledge gap

Consumer perception of 5G network performance across 20 markets

5G coverage vs speed vs reliability: what is most important to drive satisfaction?

Changes in usage behavior and data traffic

Explore over 28 consumer use cases and their importance in driving 5G premium