While we are all apart, being connected together has never been more important. At Ericsson, we have seen things in society change drastically. But with every crisis, there is the opportunity to rethink and reevaluate.
We want to host a place for us to share with you what we have seen, to learn from others, and to inspire us all how we can re-invent the future. Therefore, we are inviting you to the Ericsson UnBoxed Office.
Join us.
Shifts in data traffic have changed drastically as COVID-19 continues to separate many of us from our normal lives. But what is the effect of new consumer behaviors and changing traffic patterns on networks worldwide, and what can Communication Service Providers (CSPs) do to meet the new demands?
Speakers: Patrik Cerwall & Jasmeet Singh Sethi
Börje Ekholm is President and CEO of the Ericsson Group.
Börje Ekholm assumed this role on January 16, 2017. He knows the company and the industry well after being a Board member of Ericsson for nearly 10 years (first elected 2006).
Most recently Ekholm was CEO of Patricia Industries, a division within Investor AB (2015-January 15, 2017). Prior to assuming this position in 2015, he was President and CEO of Investor AB between 2005 and 2015. Previous positions also include Head of New Investments and President of Investor Growth Capital Inc. Ekholm has had various positions at Novare Kapital AB and McKinsey & Co Inc.
Börje Ekholm holds a Master of Science in Electrical Engineering from KTH Royal Institute of Technology, Stockholm, Sweden, as well as a Master of Business Administration, from INSEAD, France.
He is a board member of Telefonaktiebolaget LM Ericsson, Alibaba Group and Trimble Inc. Ekholm is also Member of the Board of Trustees of Choate Rosemary Hall and the Swedish-American Chamber of Commerce New York. Since 2017, Member of the Stering Committee of the World Economic Forum Digital Communication Governors and a member of the Broadband Commission for Sustainable Development. Holds Honorary Doctorate at The Royal Institute of Technology, Sweden.
Patrik Cerwall is Head of Strategic Marketing and also the Executive Editor of the Ericsson Mobility Report. He also represents Ericsson as Vice President in the executive committee of the Global mobile Suppliers Association (GSA) industry forum.
He joined Ericsson in 1995 and holds a Master of Science from the KTH Royal Institute of Technology in Stockholm. He has 10 approved patents in the field of mobile communication systems.
Jasmeet Sethi is the Head of ConsumerLab at Ericsson Research.
Jasmeet oversees a team of researchers that partners with domain experts across Ericsson, including technology research, product development groups, marketing, and sales to gather signals, uncover consumer insights and evaluate key trends that impact Ericsson and its customers future direction and strategy.
Jasmeet has over a decade of experience across wide variety of industries including telecom, technology, media and financial services where he has worked on a very wide range of insight, strategy and brand development projects. He has travelled extensively in pursuit to study consumer culture and behavior and is a frequent speaker at international industry conferences.
Jon Gamble, Business Engagement, Group Function Marketing & Corporate Relations, Ericsson
Jon has been working at Ericsson since 1991. In 1998 Jon started working full time with presentations. Jon is highly skilled in presenting and demonstrating Ericsson services and solutions.
Jon is also a skilled musician and has made several albums and toured all around the world.
The life of a car - a 5G for Business journey
IoT is no longer just a concept — it’s a driving force enabling enhanced automation and processes across industry verticals. Take transport, for example, where use case innovations such as connected ports leveraging IoT can deliver on new shipping efficiency needs. Or look to the automotive industry, where IoT is there to guide the vehicle life cycle from production (complete with factory-standard connectivity enhancements), smart operation in vehicle-to-everything (V2X) cityscape scenarios, and even to its final moments, where fully automated vehicle recycling plants generate a green life cycle ending.
Today, Ericsson is at the forefront of this IoT journey. Join us to learn more about our range of IoT products and services designed to help industries, service providers, and global vehicle manufacturers meet this new range of demands.
Ericsson Spectrum Sharing
Ericsson Spectrum Sharing is a technology breakthrough that enables operators to build their 5G network differently to any previous G. For the first time, operators can fully leverage existing investments in spectrum and infrastructure. ESS provides a way to build coverage with fewer new sites, in less time. Infrastructure savings can be invested in wider 5G coverage and increased capacity for new use cases and an enhanced end-user experience.
ESS bypasses the need for new or re-farmed spectrum, which many operators struggle to access. Instead, ESS software simply enables spectrum in existing 4G LTE Frequency Division Duplex bands to be dynamically allocated to 5G NR within milliseconds and according to demand. This allows operators to roll out 5G with minimal impact on existing user experience, while still increasing efficiency, boosting service assurance and greatly enhancing network performance and mobility.
5G live network experience
Today, Ericsson continues rolling out 5G networks around the globe, having been the first with 5G on four different continents. With these 5G live network deployments, Ericsson has gained unique knowledge and experience to help customers succeed in switching on the value of 5G.
Learn more about our global live 5G network cases, including service provider commercial launches, deployment strategies, our network solutions, service operator go-to-market strategies, and our abundant product offerings. Additionally, find out how we can evolve service provider networks beyond the initial 5G deployment in three key areas: expanding coverage, boosting performance, and introducing Standalone network architecture.
Enterprise and business communication
Regardless size, whether a small business or a large enterprises with thousands of employees, workforces within all types of companies want to communicate and collaborate on the go. With a mobile voice network built on VoLTE, service providers can also offer high-quality and flexible voice, business communication and collaboration services for business and enterprise users.
Learn how Ericsson can help service providers to deliver these types of services to any type of enterprise customer with a new offering that allows for low upfront investments, speed of deployment, fast development cycles for new service offerings, and in collaboration with global eco-system partners.
Ericsson Operations Engine - AI & automation
Last year we launched the Ericsson Operations Engine, our vehicle for Data Driven and AI powered Optimization and Operations. It’s been a great year – our first time ever R&D budget in Managed Services resulted in multiple AI patens dedicated for MS and over 40 AI Use Cases, of which 18 are alAvailable deployed in customer networks. In Operations, we have made a bet on Automation and AI and we see it is paying off. A recent Operations customer insights report shows our customers working in Operations view themselves as heavily involved in the cost efficiency agenda, but what is NEW is that they also see themselves as central to delivering on customer experience. And to achieve this fine balance of keeping the cost down, while increasing the customer experience, a the same time managing the today's complex networks with growing demands that we see in network of tomorrow – AI is not nice to have, it is a must. We did our homework, automated our ways of working, tools and processes. Now with AI we are Available to manage the complexity and become truly predictive and preemptive in operations.
5G powered safe factories
5G URLLC (Ultra-reliable, low-latency communication) represents a remarkable breakthrough in cellular IoT technology to address extreme time-critical connectivity requirements, that are not supported by any other wireless technology and opening new business opportunities for service providers.
Join us for a live demo of 5G URLLC to find out more on how it can power a real-life industrial automation safety control use case for automotive production with Audi. The connectivity we are demonstrating is what is needed in order to replace cables by wireless connectivity in automation solutions.
Head of Joint Mobile Group, Business sponsor for Mobile Experience Large Solution.
In his current role, Daniel is member of the technology leadership team reporting to the CTIO and heads the wireless technology area including vision and strategy, development and operation of the wireless network and service platforms, the best net initiative, improve the end user experience, the virtualization of the core network and 5G launch. This includes the responsibility for the strategic partnership with Ericsson.
Daniel was responsible for the Wholesale Business of Swisscom between 2009 until 2016.
During his time with Swisscom, Daniel held several leading executive/senior roles within the Swisscom Mobile Division. Daniel Staub joined Swisscom in 1996 as Head of Project Management and Network Operations, was Head of Product Marketing Swisscom Mobile: 2007-2006 and Head of IT for Swisscom Mobile: 2003 – 2005.
Senior Vice President, Chief Marketing and Communications Officer and Head of Group Function Marketing & Corporate Relations (since June 10, 2019)
Born 1969. BA (Hons) degree in Social Science, University of Lincoln (known at that time as University of Humberside), United Kingdom and a Postgraduate Diploma in Marketing, Chartered Institute of Marketing.
Background: Vice President of Marketing, Communications and Government Relations for Ericsson market area Europe and Latin America since July 2017. Prior to joining Ericsson, Stella Medlicott was Chief Marketing Officer at Red Bee Media, which was acquired by Ericsson in May 2014. She has over 25 years of marketing experience in major IT, telecoms and media companies including two years at Technicolor as VP Marketing and ten years at Siemens Communications as Global VP Marketing.
